EVENTS & PR

Events

For a great guest list we need great ideas, perfect timings and wonderful relationships. We have mastered all three of them. If you are thinking about a media event, a tour operator gathering or a congregation of some of the movers and shakers of the Tourism industry – Look no further.
We at Window to Luxury know our markets well and is well placed to facilitate travel trade events for hoteliers and even Destination houses like Tourism Boards from the Indian Sub Continent interested in working with the regions. Targeted destination focus workshops are the most cost effective means for hotels and tourism administrators to reach interested travel trade buyers.
Our team will be more than happy to source this for your wonderful launches or maybe an educative eve for the travel agents & Tour Operators.

 

Destination Representation

Representing some India’s very best locations, Window To Luxury generates maximum impact and exposure for our clients and their destinations for just a fraction of the cost that would take to set up a new branch of your own business. Our passion to travel is at the heart of everything we do, right next to our dedication to our partners; our contacts in UK and European travel trade and media are second to none.

Representing destinations: an outline of the jobs involved:
  • To represent the Destination and its products in the UK and Irish Markets.
  • To carry out public actions and multichannel communications that would suit the promotion and sales of the destination, according to the plan convened with all parties.
  • To provide an independent partner address and office in London.
  • To report regularly to the client and consult about the evolution of work undertook the UK and Irish Markets.
  • Network with tour operators and other prominent decision makers on a regular basis and promote the destination.
  • Attend all the major exhibitions in the UK and Ireland and exhibit Destination in a complimentary way so as to show its presence in the Tourism circuit.
  • Attend seminars, road shows and promotional activities on behalf of the destination.

Establish base with Media and doing PR activities

All PR and communications activity will be handled by a highly proficient travel PR who has nearly ten years experience working for hotels, tour operators and tourist boards. She has extensive media contacts and as a former journalist has strong writing skills.

The PR opportunities we can offer include:
  • Work with the client to draft a comprehensive PR plan.
  • Create a media database with all key travel, lifestyle, trade and MICE press.
  • Write and send out news/ press releases to relevant international media.
  • Arranging media meetings with key target journalists (on behalf of the client and with the client should they be in the UK).
  • Sending out regular deals and packages to relevant outlets.
  • Pitching stories to media contacts for inclusion in newspapers round-ups and general diary coverage of travel (Eg. ’50 Best Holiday Resorts for 2014′).
  • Attending Travel Media Market (a congregation of media professionals) and other seminars of networking. Securing competitions/advertorials.
  • Writing blogs, web copy and content for the client’s digital presence.
  • Setting up and maintaining social media accounts like Facebook, Twitter etc.